LD9. What Marketing Tactics & Tools are most Efficient to Raise funds for Multifamily Real estate?

Melissa Elizondo is a seasoned marketing professional and entrepreneur with a diverse background in real estate and property management. As the founder of Heartwood Marketing Solutions, Melissa has dedicated her career to helping businesses and entrepreneurs enhance their marketing efforts through various channels such as website development, social media management, videography, photography, reels, and email marketing.
Drawing from her experience as a StoryBrand Certified Guide, she champions the importance of focusing on the problems businesses solve for their customers rather than merely talking about themselves. Melissa's expertise spans various facets of marketing, including content creation, AI technology, and productivity tips. 
Melissa's success in marketing reached new heights when she became one of the first million users of ChatGPT and went viral on TikTok. This expanded her reach globally, enabling her to work with clients not only across the United States but also in Canada, England, and Nigeria.
With over a decade of experience as a real estate broker and property manager, Melissa managed 450 single-family homes in the greater San Antonio area before selling her company in 2014. She then transitioned to marketing for a local Title company before ultimately founding her marketing consulting agency.
In addition to her marketing career, Melissa is also a successful real estate syndicator and co-owner of 1 Vision Capital, established in 2019. She currently holds co-general partnership positions in 7 apartment complexes acquired in 2022 (at $101M) and is actively searching for her own apartment complex in San Antonio, TX.
Melissa is excited to share her insights on marketing within the apartment syndication realm.

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