What happens when the dream of homeownership slips away for millions of families? In this video, Neal Bawa shares the origin story of Mission 10K — his life’s mission to build 10,000 rental townhomes that give renters a true sense of home. From Idaho Falls to the national housing crisis, discover how data, innovation, and a passion for solving America’s rental gap came together.

💡 KEY HIGHLIGHTS 💡
00:00 – How Grow Capita uses data to spot opportunities
00:36 – The Idaho Falls discovery
01:00 – Inside Idaho National Labs and its economic impact
02:30 – Why nuclear energy revived the city
03:19 – The 5-acre land deal and townhome pivot
04:38 – Winning over the community and city council
06:00 – The two survey questions that changed Neal’s mission
07:22 – Why apartments weren’t truly “home” for renters
08:00 – America’s growing housing affordability crisis
09:30 – 18 million families left behind
09:51 – Mission 10K: building 10,000 rental townhomes

📚 Download a free copy of the Location Magic™ ebook by Neal Bawa to discover the latest real estate hotspots driven by data and not gut feeling 👉 https://multifamilyu.com/lm-ebook

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Neal Bawa is recognized as the TRIED AND TRUSTED LEADER in multifamily investing. He speaks at events & meetups across the country. 🌎

📌 Nearly 5,000 students attend his multifamily webinar series each year.

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