On this pilot episode of KW Pod, Melvin, Grayce, Elizabeth and Alex from KW Singapore discusses what drives rapid new launch take-up—and what many buyers fail to consider beneath the surface. Using Springleaf Residence’s 94% sellout as a starting point, they dive into how pricing, layout efficiency and first-mover positioning intersect with deeper investment strategy.
They also examine the shift from PSF-based comparisons to quantum-driven decision-making, especially as affordability pressures and the new 4-year SSD shift holding behaviour. Tools like entry-exit calculators and elevation charts come into play as buyers weigh not just what to buy—but when, why, and for how long. Still analysing whether to buy new or resale?
Learn how to make decisions that last in this episode.
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